A lot of people in America are sleep deprived -- 30 percent, in fact. Out of these people, insomniacs and the anxiety-ridden make up a significant portion of sleep deprived Americans. According to Suzy Strutner in her article entitled, "This 25-Pound Blanket Could Help You Sleep Through the Night," there is a solution that has nothing to do with a change of lifestyle. The Gravity Blanket, which weighs 10 percent of the buyer's body weight, has been proven to reduce anxiety and is suspected to improve sleep, as well. To appeal to her audience of sleep deprived people, Strutner uses picturesque diction to describe what it is like to use the blanket: "Take it to bed, and let its heaviness simulate what the company’s founders call 'the feeling of being held or hugged...' until you drift into bliss." By using words like "bliss," the author seems delighted by the product, which is meant to convince the reader that this blanket is the answer to all their sleep problems.
Strutner's tone in her article is the epitome of optimism, especially when she exclaims, "The product has clearly generated excitement, raising more than 77 times its Kickstarter goal in just eight days." She intentionally writes with positivity, listing no drawbacks, to make up for the high price of $279 per blanket. After all, her purpose is to promote and inform about a unique product that is soon to go on the market. There are no real reviews for the Gravity Blanket yet, so it is Strutner's job to write in reviews within her article to achieve the best response. In addition to positive language, another method the author utilizes to achieve her purpose is the inclusion of scientific support, appealing to logos. For example, Strutner states, "Occupational therapists have used weighted blankets for years as a tool to reduce anxiety and stress, especially in kids with sensory disorders like autism." This provides evidence to the audience that the Gravity Blanket has worked for other people and could work for them. The author organized her article in a mostly acceptable fashion, including a video, pictures, and GIFs throughout. However, Strutner's concluding sentence was not much of a conclusion, but rather a warning which could be considered a counter argument; it said that the blanket could negatively impact breathing. Despite the abrupt, negative ending, this article successfully promotes the Gravity Blanket by incorporating credible studies and by using positive language. http://www.huffingtonpost.com/entry/weighted-blanket-sleep_us_590a509fe4b05c3976860878?section=us_science
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May 2017
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