In a short but interesting article entitled, "Black Cambridge Students Call Out School's Racial Diversity In Compelling Photo," author Zahara Hill elucidates an issue regarding a high quality but mostly white college in the United Kingdom. The article describes a Facebook post that highlights the amount of black men at Cambridge University: 15. It is geared towards young African Americans who have scholarly potential, with the goal of encouraging them to shoot high so that colleges like Cambridge can become more diverse. Hill supports this purpose with a blunt first sentence: "A group of black men who attend Cambridge University posed for a series of photos to send a message to their school Monday: There should be more of us." Her confident, united tone gives the audience a necessary jolt to continue reading, which is what colleges like Cambridge need. By writing this article, the author spreads the idea around that African Americans should start being raised on the vision that they can go to any school they set their mind to.
The diction in Hill's article is informal and unattached: "According to ACS [Cambridge African-Caribbean Society], the inspiration for the photos was a viral post of a group of black men from Yale University who stunted on the ‘gram last week." There was no emotional attachment in any of her diction; just a short address supported by cited facts about the issue. There is a citation in almost every sentence Hill writes in this article, which appeals to ethos for the audience. The author's sources are credible, which makes her credible in turn. This ensures that the audience believe her when she says there is a problem with diversity in some colleges. Hill's article is structured to be as brief as possible in order to pass along the information to the intended audience without the threat of boredom; after all, youth is slowly losing grasp of their attention spans. Hill draws directly from the post more than once to provide evidence: "'In 2015, only 15 black men were accepted to Cambridge as undergrads. They got together to show just how insanely bad that is,' the post read." She also finds on the Cambridge website that only three percent of students at the college are black or mixed-black, which provides more context than the simple original 15 men that the audience of the Facebook post was given. The argument was strong because the material Hill wrote about provided a strong argument, but it would have added to the impact article if she had input some of her own words and opinions. Writing a short article was beneficial for appealing to the intended audience, but Hill had included her additional opinions it would have added to the purpose by providing an assuring anchor: this is not just the opinion of the students of this college but of onlookers, too. http://www.huffingtonpost.com/entry/black-cambridge-students-call-out-schools-racial-diversity-in-compelling-photo_us_590a3ac7e4b02655f843d691?section=us_black-voices
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May 2017
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